Philosophy – Florentine Craftsmanship Meets Perfumery

At the heart of Roberto Ugolini lies a deep respect for traditional perfume making. The brand draws from the rich heritage of Florence, where Roberto Ugolini has created bespoke shoes for over 20 years in his workshop at Via dei Michelozzi 17R. This address—marked with "R" for Rosso (red) in Florence's unique commercial numbering system—inspired the brand's flagship fragrance.

The philosophy results in refined fragrances crafted with exceptional concentrations of 20-35% fragrance oils, ensuring intensity and longevity without overwhelming presence. Each creation follows a clear direction, with smooth transitions from top to base notes. The bottles feature hand-punched leather labels from Ugolini's workshop and caps made of fine horn, reflecting the same attention to detail found in his bespoke shoes.

Style & Olfactory Identity

Roberto Ugolini perfumes are defined by timeless elegance with a distinctly masculine aesthetic that also appeals to women who appreciate structured, classic compositions. These fragrances complement rather than dominate, offering controlled projection and polished development throughout wear.

The collection bridges traditional perfumery with contemporary wearability, making the fragrances suitable both for everyday elegance and occasions where presence matters without excess.

Olfactory Directions & Fragrance Styles

Barbershop & Aromatic Scents

Several fragrances explore barbershop-inspired compositions and aromatic fougère structures. Oxford, the brand's first creation, exemplifies this direction with grapefruit and orange opening into pepper and geranium heart notes. Derby offers a spicier variation with herbaceous zing and woody foundation. Blue Suede Shoes—named after Elvis Presley's iconic song—combines lavender, pepper, and anise in the most approachable and versatile composition of the collection.

These scents evoke cleanliness, structure, and classic grooming culture while remaining contemporary and refined.

Leather & Woody Creations

The collection's deeper, warmer direction explores leather accords treated with finesse. These fragrances offer enveloping character without heaviness, supported by woods and subtle aromatic nuances. Particularly suited for evening wear or cooler seasons, they convey quiet authority and refined presence.

Floral & Garden-Inspired Fragrances

Giardino di Boboli draws inspiration from Florence's historic Boboli Gardens, opening with herbaceous mint and rose-tinged geranium mellowed by apple, developing into iris, rose, and jasmine. This floral creation offers an oasis of tranquility, honoring the diversity of plants that thrive in the Renaissance gardens.

Unisex & Feminine Expressions

Loafer presents a firmly unisex composition with orange and clove opening into ylang-ylang, geranium, and nutmeg, finishing with earthy patchouli. Kitten Heel, inspired by the elegant low-heeled shoe made famous by Audrey Hepburn, offers a feminine interpretation with fruity notes, ylang-ylang, and creamy vanilla-tonka base.

Mediterranean Freshness

Azzurro captures the essence of the Italian coastline with grapefruit, strawberry, coconut, and pink pepper opening, developing into Damask rose, magnolia, and champagne accords that evoke Mediterranean sophistication.

Iconic & Best-Selling Perfumes

17 Rosso – The Flagship Creation

Named after Ugolini's workshop address at Via dei Michelozzi 17R in Florence, this is the collection's bestselling fragrance. It opens with exceptional complexity, interweaving peach, saffron, and leather, enlivened by mint and raspberry, with Damask rose at its heart. The composition represents the union of traditional Eastern and Western perfumery. A Limited Edition Extrait de Parfum version features 35% fragrance oil concentration with bergamot, raspberry, and cassis.

Marzocco – Bold Florentine Spirit

Named after the heraldic lion guarding Florence, Marzocco offers an audacious journey with brightly refreshing mint and citrus opening, deep floral and citrine heart notes, and unexpected enveloping creamy base notes. This experimental fragrance transforms throughout wear, worthy of Florence's multifaceted legacy.

Who Are Roberto Ugolini Perfumes For?

Roberto Ugolini perfumes are created for individuals who see fragrance as part of their identity, not as a statement piece demanding attention.

For Classic Fragrance Lovers

Those who appreciate timeless elegance and traditional structures will find fragrances that feel familiar yet refined, offering depth without unnecessary complication.

For Collectors & Signature Wearers

Collectors seeking signature fragrances with long-term relevance will value the brand's consistency and exceptional quality. With only one or two new fragrances released annually, each creation is carefully developed by named perfumers including Christian Carbonnel, Laura Santander, and others—an unusual transparency in the industry.

For Unisex Wearers

Although rooted in classic masculine aesthetics, many Roberto Ugolini fragrances transcend gender boundaries. They focus on character and composition rather than marketing categories, making them versatile and personal.

Longevity, Sillage & Wearing Experience

Roberto Ugolini fragrances offer exceptional longevity thanks to their high concentrations of 20-35% fragrance oils. The bottles feature specially designed atomizers engineered to handle the rich oil content without clogging, ensuring fine, even application.

Rather than projecting aggressively, these fragrances remain present and noticeable at close range, evolving smoothly throughout the day. This controlled performance enhances wearability and reinforces the brand's emphasis on balance and elegance. The wearing experience is calm and composed, allowing the fragrance to integrate naturally with the wearer's style and environment.

Classic Niche vs. Experimental Perfumery

In a niche market often driven by bold experimentation and provocative concepts, Roberto Ugolini offers an alternative. Here, refinement takes precedence over provocation, and clarity replaces excess. The brand produces fragrances in small batches entirely in Italy—from bottles to horn caps to packaging—with many steps completed by hand.

This approach appeals to those who prefer classic perfume compositions that remain relevant over time, offering sophistication without constant reinvention. The brand stands as a bridge between traditional Italian artisanship and contemporary niche perfumery.

Buy Authentic Roberto Ugolini Perfumes with Confidence

Roberto Ugolini perfumes embody the values of Italian craftsmanship, artisanal perfumery, and understated luxury. To fully appreciate their quality and character, authenticity is essential.

At us.marcgebauer.com, you will find a curated selection of 100% authentic Roberto Ugolini perfumes. All fragrances are carefully verified and shipped insured across the United States, ensuring a trustworthy and seamless purchasing experience from a retailer dedicated to refined niche perfumery.