The concept behind Endorphin by Hormone Paris is based on the idea of celebrating the body’s own happiness chemicals. The brand describes the fragrance as “inspired by our body, developed in laboratories, and bottled in France” – a sensual interpretation of the so-called hormone of ecstasy, endorphin. The fragrance was created to release energy, stimulate circulation, and evoke a feeling of intense joy and vitality – like a wild, flowing river full of energy.