An Atmosphere of Your Own

Like the first breath of dawn over ancient sands, Shu rises with the whisper of divine air. The fragrance opens with a bright, ethereal blend of Ozonic Notes, Bergamot, and Petitgrain, evoking the god’s first act of creation — the moment he lifted the heavens from the earth, filling the space between with pure, living atmosphere.

As the day unfolds, radiant Solar Notes blaze with warmth, mingling with cool Sea Notes that echo the waters of creation. The sweet, green presence of Fig emerges at the heart, symbolizing the flourishing of life under Shu’s invisible hands. It is a balance between vitality and serenity — a harmony of light and breath.

When dusk arrives, Amberwood, Labdanum, and Ambroxan settle into a golden veil of warmth. The air feels grounded yet infinite — a calm that bridges heaven and earth. Softly resinous and luminous, Shu’s final accord captures the eternal stillness after creation, when peace and order reign over chaos.

Shu – Eau de Parfum is a tribute to air itself — unseen yet essential, light yet powerful. A fragrance of balance, vitality, and transcendence; an atmosphere entirely your own.