Meaning “The Red #17,” this fragrance’s name references the unique address system of Florence, in which commercial businesses are designated by the color red. This particular street number was the location of Roberto Ugolini’s original workshop, and so this fragrance is of particular importance to the firm and the man himself. The flagship fragrance of the collection, it is also the line’s best seller because of its exceptionally unique scent, born of the union of traditional Eastern and Western fragrances. 

17 Rosso opens with incredible complexity, perfectly interweaving peach, saffron, and leather for an unexpected but unforgettable first experience. This opening is then enlivened by mint and raspberry, imparting a tingling sensation that invigorates the fragrance and heightens the complicated damask rose at its heart. The odors are then subsumed by the soft, musky, and somewhat earthy base note