The origins of this intensely fresh fragrance can be traced back to London Oud, but the newly launched London Spice takes on a more seductive and sporty evolution, without oud in the background, perfectly reworked by master perfumer François Merle-Baudoin. It is the fragrance of champions, anointing those who strive for victory with a distinctive and inimitable scent. London Spice is a masculine and iconic fragrance that takes those who dare to stand out from the crowd from day to night in exuberant style. Just like its namesake, it is a charismatic perfume that embodies the world's greatest city. Those who choose London Spice rule with the utmost sovereignty.