The highly acclaimed ANI is a romantic and calm perfume that has been proven by perfume lovers as the best vanilla scent and has become an iconic fragrance and was inspired by a famous Anatolian folk song called "Sarı Gelin" (in Turkish) or "Sari Gyalin". in Armenian. Because the similarity of the song name in both languages suggests that both nations have a very similar culture when it comes to art, food and other aspects of life. ANI is the name of an ancient city now known as Ani Ruins, which is included in the UNESCO World Heritage List.

The only limit is people's imagination. This perfume aims to destroy any boundary between people and give the wearer the opportunity to build his/her own empire, even in a situation where nothing is left but ruins for him/her.